Jamal’s career has seen him collaborate with some of the biggest names in sports and fashion, including Masai Ujiri, the president of basketball operations for the Toronto Raptors, as well as major global brands like Slam, Nike, and Jordan. Through his lens, Jamal captures not only iconic moments in sports but also the stories of the people and cultures that shape the spaces he works in.

We begin the conversation with Jamal’s upbringing in Regent Park, Toronto, a community known for its rich cultural diversity and its challenges. Jamal opens up about the complexities of growing up as a bi-racial man, navigating his identity, and how those experiences have influenced both his personal and professional life. His reflections on identity and belonging offer an intimate glimpse into how he has shaped his worldview, which has in turn informed his photography and approach to storytelling.

Jamal also shares the story behind his decision to pursue photography. What began as a passion for visual storytelling quickly turned into a career path, with Jamal capturing powerful images of athletes, artists, and cultural icons. He reflects on how his early work, combined with opportunities he seized along the way, propelled his career forward—transforming his love for photography into a platform for creative expression and impact.

One of the most inspiring parts of our conversation focuses on Jamal’s role in founding The Kickback, a youth-led organization he started alongside a group of close friends. What began as a humble shoe drive in the summer of 2017 in Toronto has since blossomed into a global movement. The Kickback has hosted basketball tournaments in New York, Sneaker Week seminars in Portland, and organized countless other events that blend street culture, sports, and community engagement. The organization’s work goes beyond just events; it’s about empowering youth and creating opportunities for them to thrive. Through their efforts, The Kickback has donated over 6,000 pairs of sneakers, each tied to programming designed to inspire and uplift young people around the world.

Throughout this interview, Jamal speaks passionately about the work of The Kickback, the importance of mentorship, and how his experiences as both a photographer and community leader have intersected to create a ripple effect of positive change. His story is a powerful testament to the idea that community, creativity, and collaboration can change lives.

This interview is not just about photography, but about how one individual can use their platform and passion to give back to the community, build bridges, and inspire the next generation of leaders. Whether you’re interested in photography, sports culture, or youth empowerment, this conversation with Jamal Burger offers valuable insights into the power of visual storytelling and the importance of creating spaces for young people to succeed.